About the organisation- Primark
Primark is a well establish retail shop, popular for their fashionable clothing at an affordable price. Primark offers a wide range of products such as: women clothing, men clothing, kids, home, accessories, beauty and confectionery. Primark have emerged due to the recession, customers prefer shopping in this retail shop rather than other due to its cheap prices, trendy clothing and wide range of products.
Primark targets more young people, some of those have financial problems.
(Primark.com, 2015 and Shawcross, 2014)
Primark targets more young people, some of those have financial problems.
(Primark.com, 2015 and Shawcross, 2014)
Communication with customers
Primark wants to satisfy their customers needs by providing
value for money fashionable clothes.
Most of the other fashion chains spend large amounts of money in advertising, Primark is an exception. Primark relies a lot on social media to communicate with customers and keep their reputation and visibility, the company prefers creating a social buzz instead of spending money on promotions. Primark takes advantage of the online trend by creating digital marketing tactics, this is the main way that the company communicates with their customers.
Social Media
The business communicates with customers through social media such as:
· Facebook
· Google plus
· Twitter
· Pinterest
· Instagram
· Primania: The organisation hosts “Primania” that allows customers to post photos of their outfits. This tool helps the company to build their brand personality, as well as raise more brand awareness. This platform shows that the company is up to date to trends and at an affordable price. ( Fletcher, n.d and Primark.com, 2015)
Primark website
The website is another way that the organization can keep in touch with customers, Primark display latest news and new products arriving as well as the organization ethics and what they are currently involved in, programmes in third world countries, environmental decisions etc… so customers are informed of the company efforts. ( Primark.com, n.d)
Video Campaigns:
Although Primark does not have a high budget for marketing and large advertisements it launched some video campaigns on the last years, they also post video campaigns of the new seasons range of products and from different departments on their Facebook page.
Primark launched a Christmas video campaign in 2014 created by The One Off, advertising the Christmas jumpers, onesies and party wear. The organization have used marketing campaigns in particular categories as well, such as the Admiral Fitness campaign in 2014 and the workout campaign in 2015. The business is trying to communicate with customers in this way, apart from being advertising their products, Primark creates motivational fitness campaigns and different, colorful and cheerful campaigns, like on the Christmas of 2014 in order to captivate their attention and attract them so they can purchase in Primark. ( Haggerty, 2013 and Vimeo, n.d)
Feedback:
It is important to Primark to keep their customers satisfied so it is crucial that they provide the company with feedback. This will help the company to improve their customer service and products, the feedback will be forward to the suppliers and positive feedback can be used to promote the business.
Primark incentives customers to participate in an online survey using a survey code provided in each receipt, by doing so customers have the chance to win prices. (Primark, n.d and ClientInsight, n.d)
Most of the other fashion chains spend large amounts of money in advertising, Primark is an exception. Primark relies a lot on social media to communicate with customers and keep their reputation and visibility, the company prefers creating a social buzz instead of spending money on promotions. Primark takes advantage of the online trend by creating digital marketing tactics, this is the main way that the company communicates with their customers.
Social Media
The business communicates with customers through social media such as:
· Google plus
· Primania: The organisation hosts “Primania” that allows customers to post photos of their outfits. This tool helps the company to build their brand personality, as well as raise more brand awareness. This platform shows that the company is up to date to trends and at an affordable price. ( Fletcher, n.d and Primark.com, 2015)
Primark website
The website is another way that the organization can keep in touch with customers, Primark display latest news and new products arriving as well as the organization ethics and what they are currently involved in, programmes in third world countries, environmental decisions etc… so customers are informed of the company efforts. ( Primark.com, n.d)
Video Campaigns:
Although Primark does not have a high budget for marketing and large advertisements it launched some video campaigns on the last years, they also post video campaigns of the new seasons range of products and from different departments on their Facebook page.
Primark launched a Christmas video campaign in 2014 created by The One Off, advertising the Christmas jumpers, onesies and party wear. The organization have used marketing campaigns in particular categories as well, such as the Admiral Fitness campaign in 2014 and the workout campaign in 2015. The business is trying to communicate with customers in this way, apart from being advertising their products, Primark creates motivational fitness campaigns and different, colorful and cheerful campaigns, like on the Christmas of 2014 in order to captivate their attention and attract them so they can purchase in Primark. ( Haggerty, 2013 and Vimeo, n.d)
Feedback:
It is important to Primark to keep their customers satisfied so it is crucial that they provide the company with feedback. This will help the company to improve their customer service and products, the feedback will be forward to the suppliers and positive feedback can be used to promote the business.
Primark incentives customers to participate in an online survey using a survey code provided in each receipt, by doing so customers have the chance to win prices. (Primark, n.d and ClientInsight, n.d)
