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Primark.com, (2015). About Us. [online] [Accessed 3 Apr. 2015]. Available from: https://www.primark.com/en/about-us/about-primark
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Primark.com, 2015. Primania. [online] [Accessed 3 Apr. 2015]. Available from: https://www.primark.com/en/primania
Primark.com, n.d. What’s new. . [online] [Accessed 3 Apr. 2015]. Available from:https://www.primark.com/en/whats-new
Haggerty, A. Primark launches Christmas Video Campaign. [online] [Accessed 3 Apr. 2015]. Available from: http://www.thedrum.com/news/2013/10/21/primark-launches-christmas-video-campaign
Vimeo, n.d. The 2015 Primark Workout campaign. [online] [Accessed 5 Apr. 2015] Available from: https://vimeo.com/116341107
Primark, n.d. We’d love to know what you think of our store!. [online] [Accessed 6 Apr. 2015] Available from: http://ww13.empathica.com/sxml/Primark/custsurvey_incentive.jsp?lang=en
ClientInsight, n.d. Benefits of Customer Feedback. [online] [Accessed 7 Apr. 2015] Available from: http://ww13.empathica.com/sxml/Primark/custsurvey_incentive.jsp?lang=en
BusinessSolutions, 2013. Stakeholders. [online] [Accessed 6 Apr. 2015] Available from: https://karanprabhakar.wordpress.com/
ABF, n.d. People. [online] [Accessed 6 Apr. 2015] Available from: http://www.abf.co.uk/responsibility/retail/people
1Primark, n.d. Training & Development. . [online] [Accessed 6 Apr. 2015] Available from: https://www.primark.com/en/careers/training-and-development
2Primark, n.d. Rewards & Benefits. . [online] [Accessed 6 Apr. 2015] Available from: https://www.primark.com/en/careers/rewards-and-benefits
3Primark, n.d. Our cotton programme in India. [Accessed 6 Apr. 2015] Available from: https://www.primark.com/en/our-ethics/environment/raw-materials/blog-sewa
4Primark, n.d. Health & wellbeing. [Accessed 6 Apr. 2015] Available from: https://www.primark.com/en/our-ethics/communities/health-and-wellbeing
Primark, 2014. Primark completes structural surveys. [online] [ Accessed 7 Apr. 2015] Available from: https://www.primark.com/en/our-ethics/articles/structural-surveys
Engaging with stakeholders. 16th ed. [online] [Accessed 10 Apr. 2015] Available from: https://www.primark.com/~/media/ourethics/unpacked/primark-edition-16-full.ashx
Beyond CSR. 18th ed. [online] [Accessed 10 Apr. 2015] Available from: http://www.primark.com/~/media/ourethics/unpacked/primark-edition-18-full.ashx
Anne-Sophie, S. n.d. The key to Primark’s strong growth in Europe. [online] [Accessed 15 Apr. 2015] Available from: http://uk.fashionmag.com/news/The-key-to-Primark-s-strong-growth-in-Europe,385826.html#.VP-po02zXIU
Irinamoise29,2013. Primark- Analysing the brand reputation. [online] [Accessed 16 Apr. 2015] Available from: https://irinamoise29.wordpress.com/2013/05/07/primark-analysing-the-brand-reputation/
GLEDHILL, M., 2010. Stakeholder marketing. 2nd ed
Multimedia Marketing, (2015). Marketing Communications. [online] [Accessed 25 Mar. 2015].Available from: http://multimediamarketing.com/mkc/marketingcommunications/
Boundless (n.d) Introduction to Integrated Marketing Communications. [online] [ Accessed 25 Mar. 2015]. Available from: https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communication-12/introduction-to-integrated-marketing-communications-81/introduction-to-integrated-marketing-communications-403-4061/
Evans, K. (n.d.). Communication Tools for Business. [online] [Accessed 25 Mar. 2015].Available from: http://smallbusiness.chron.com/communication-tools-business-43460.html
Wootton, S. (2013). How to use social media to engage with stakeholders. [online] [Accessed 26 Mar. 2015] Available from: https://digitalhealth.blog.gov.uk/2013/06/11/how-to-use-social-media-to-engage-with-stakeholders/
Webcomm.tufts.edu, (n.d.). Social Media Overview. [online] [Accessed 26 Mar. 2015]. Available from: http://webcomm.tufts.edu/social-media-overview13/
Bell, J. (2014). How important is social media as a communication tool?. [online] [Accessed 26 Mar. 2015] Available from: http://editorresources.taylorandfrancisgroup.com/how-important-is-social-media-as-a-communication-tool/
Baruah, T. (2012). Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study. [online] [Accessed 26 Mar. 2015].Available from: http://www.ijsrp.org/research_paper_may2012/ijsrp-may-2012-24.pdf
Waiz, S. (2010). Engaging Stakeholders through Social Media. [online] [Accessed 26 Mar. 2015]. Available from: http://www.tbl.com.pk/engaging-stakeholders-through-social-media/
Arruda, W. (2015). How To Use LinkedIn to Engage Your Entire Workforce. [online] [Accessed 26 Mar. 2015]. Available from: http://www.forbes.com/sites/williamarruda/2015/01/18/how-to-use-linkedin-to-engage-your-entire-workforce/
Cipr.co.uk, (n.d.). What is PR?. [online] [Accessed 26 Mar. 2015].Available from: http://www.cipr.co.uk/content/careers-cpd/careers-advice-and-case-studies/what-pr
Wadud, E. (n.d.). Preparing Press Releases. [online] [Accessed 26 Mar. 2015]. Ctb.ku.edu. Available from: http://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/press-releases/main
Superdrug.com, (2014). Press Centre. [online] [Accessed 26 Mar. 2015]. Available from: http://www.superdrug.com/press
Howorth, A. (2015). Apple Watch Available in Nine Countries on April 24. [online] [Accessed 26 Mar. 2015]. Available from: https://www.apple.com/uk/pr/library/2015/03/09Apple-Watch-Available-in-Nine-Countries-on-April-24.html
Snell, S. (2009). Clear And Effective Communication In Web Design. [online] [Accessed 26 Mar. 2015]. Smashing Magazine. Available from: http://www.smashingmagazine.com/2009/02/03/clear-and-effective-communication-in-web-design/
Collier, M. (n.d.). What Components Your Business Website Should Include. [online] [Accessed 27 Mar. 2015].Dummies.com. Available from: http://www.dummies.com/how-to/content/what-components-your-business-website-should-inclu.html
Gonzalez, N. (2010). How Companies Communicate Sustainability Strategies Online. [online] [Accessed 29 Mar. 2015].Available from: http://www.triplepundit.com/2010/05/how-companies-communicate-sustainability-strategy-online/
Marketing Donut, (n.d.). Running a direct mail campaign. [online] [Accessed 29 Mar. 2015].Available from: http://www.marketingdonut.co.uk/marketing/direct-marketing/running-a-direct-mail-campaign
Boundless.com, (n.d.). Definition of direct mail in Marketing.. [online] [Accessed 29 Mar. 2015].Available from: https://www.boundless.com/definition/direct-mail/
Boundless. (n.d) Direct Marketing. [online] [ Accessed 30 Mar. 2015]. Available from: https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communication-12/the-promotion-mix-83/direct-marketing-418-4095/
Marketing Donut, (n.d.). Direct marketing. [online] [Accessed 27 Mar. 2015].Available from: http://www.marketingdonut.co.uk/marketing/direct-marketing
The Marketing Donut, (n.d.). Exhibitions and events. [online] [Accessed 31 Mar. 2015]. Available from: http://www.marketingdonut.co.uk/marketing/exhibitions-and-events
Shawcross, J. 2014. The rise and rise of Primark. [online] [accessed 31. Mar. 2015] Available from: http://money.aol.co.uk/2014/03/23/the-rise-and-rise-of-primark/
Melcrum, (2013). Choosing the right communication channel. [online] [Accessed 2 Apr. 2015].Available from: https://www.melcrum.com/research/strategy-planning-tactics-intranets-digital-social-media/choosing-right-communication
IBC.org, (2015). RAI Amesterdam. [online] [Accessed 3 Apr. 2015].Available from: http://www.ibc.org/conference
Primark.com, (2015). About Us. [online] [Accessed 3 Apr. 2015]. Available from: https://www.primark.com/en/about-us/about-primark
Fletcher, N. Should Primark be considering online? [online] [Accessed 3 Apr. 2015]. Available from: http://www.fourthsource.com/ecommerce/primark-considering-online-17749
Primark.com, 2015. Primania. [online] [Accessed 3 Apr. 2015]. Available from: https://www.primark.com/en/primania
Primark.com, n.d. What’s new. . [online] [Accessed 3 Apr. 2015]. Available from:https://www.primark.com/en/whats-new
Haggerty, A. Primark launches Christmas Video Campaign. [online] [Accessed 3 Apr. 2015]. Available from: http://www.thedrum.com/news/2013/10/21/primark-launches-christmas-video-campaign
Vimeo, n.d. The 2015 Primark Workout campaign. [online] [Accessed 5 Apr. 2015] Available from: https://vimeo.com/116341107
Primark, n.d. We’d love to know what you think of our store!. [online] [Accessed 6 Apr. 2015] Available from: http://ww13.empathica.com/sxml/Primark/custsurvey_incentive.jsp?lang=en
ClientInsight, n.d. Benefits of Customer Feedback. [online] [Accessed 7 Apr. 2015] Available from: http://ww13.empathica.com/sxml/Primark/custsurvey_incentive.jsp?lang=en
BusinessSolutions, 2013. Stakeholders. [online] [Accessed 6 Apr. 2015] Available from: https://karanprabhakar.wordpress.com/
ABF, n.d. People. [online] [Accessed 6 Apr. 2015] Available from: http://www.abf.co.uk/responsibility/retail/people
1Primark, n.d. Training & Development. . [online] [Accessed 6 Apr. 2015] Available from: https://www.primark.com/en/careers/training-and-development
2Primark, n.d. Rewards & Benefits. . [online] [Accessed 6 Apr. 2015] Available from: https://www.primark.com/en/careers/rewards-and-benefits
3Primark, n.d. Our cotton programme in India. [Accessed 6 Apr. 2015] Available from: https://www.primark.com/en/our-ethics/environment/raw-materials/blog-sewa
4Primark, n.d. Health & wellbeing. [Accessed 6 Apr. 2015] Available from: https://www.primark.com/en/our-ethics/communities/health-and-wellbeing
Primark, 2014. Primark completes structural surveys. [online] [ Accessed 7 Apr. 2015] Available from: https://www.primark.com/en/our-ethics/articles/structural-surveys
Engaging with stakeholders. 16th ed. [online] [Accessed 10 Apr. 2015] Available from: https://www.primark.com/~/media/ourethics/unpacked/primark-edition-16-full.ashx
Beyond CSR. 18th ed. [online] [Accessed 10 Apr. 2015] Available from: http://www.primark.com/~/media/ourethics/unpacked/primark-edition-18-full.ashx
Anne-Sophie, S. n.d. The key to Primark’s strong growth in Europe. [online] [Accessed 15 Apr. 2015] Available from: http://uk.fashionmag.com/news/The-key-to-Primark-s-strong-growth-in-Europe,385826.html#.VP-po02zXIU
Irinamoise29,2013. Primark- Analysing the brand reputation. [online] [Accessed 16 Apr. 2015] Available from: https://irinamoise29.wordpress.com/2013/05/07/primark-analysing-the-brand-reputation/
GLEDHILL, M., 2010. Stakeholder marketing. 2nd ed