Social Media
Social media refers to the interactive dialogues among
people where they can share, exchange information, by connecting with customers
the business builds a relationship with them.
With the growth of social media it became an effective and most popular way of communicate with audiences. Social Media is a good method to communicate with stakeholders it allows the company to attract new stakeholders as well as communicate with the ones they already have.
The most common social media platforms can be:
1. Facebook
2. Twitter
3. Youtube
4. Instagram
5. Linkedin
(Evans, n.d.; Wootton, 2013)
Stakeholders can voice their opinions on social media by sharing positive or negative comments. Facebook and Twitter have emerged as a communication tool. By creating a free social media account the business increases its exposure to potential and already existing customers, the customers can also contact the business rapidly. (Webcomm.tufts.edu, n.d.;Bell, 2014 and Baruah, 2012)
For example Linkedin is a professional and powerful tool that organisations can use to communicate and build a relationship with their stakeholders. Employees use LinkedIn to build their personal brands so that translates in more commitment and engagement within the organisation.
(Waiz, 2010 and Arruda, 2015)
With the growth of social media it became an effective and most popular way of communicate with audiences. Social Media is a good method to communicate with stakeholders it allows the company to attract new stakeholders as well as communicate with the ones they already have.
The most common social media platforms can be:
1. Facebook
2. Twitter
3. Youtube
4. Instagram
5. Linkedin
(Evans, n.d.; Wootton, 2013)
Stakeholders can voice their opinions on social media by sharing positive or negative comments. Facebook and Twitter have emerged as a communication tool. By creating a free social media account the business increases its exposure to potential and already existing customers, the customers can also contact the business rapidly. (Webcomm.tufts.edu, n.d.;Bell, 2014 and Baruah, 2012)
For example Linkedin is a professional and powerful tool that organisations can use to communicate and build a relationship with their stakeholders. Employees use LinkedIn to build their personal brands so that translates in more commitment and engagement within the organisation.
(Waiz, 2010 and Arruda, 2015)