Another way that the organisation can communicate with their customers is through direct mail, direct marketing allows businesses to communicate with current and potential customers in a more personalised and individual way in order to promote their services and/or products. This way of communication allows the company to target better their audience and plus is more cost effective and generates more sales.
In order to make the most of direct mailing the organisation has to target their message to the people that are most likely to respond, direct mail messages should be send to current customers or potential customers that match the profile of current customers so the enterprise avoid waste of time and instead increase respond rates and therefore more sales.
Direct email helps building a relationship with the organisation stakeholders, direct emailing helps advertising the business, gives information or even leads to online forums what helps building a strong relationship with all the company members. (Marketing Donut, n.d.; Boundless.com, n.d.;Boundless, n.d, Marketingdonut.co.uk, n.d. and GLEDHILL, M., 2010)