Public Relations
One of the methods that an organization can communicate with
stakeholders their trough their public relations. Every organisation no matter
their size is influenced by the business reputation, the customers,
journalists, employees, suppliers and other external stakeholders have a big
saying about the company what is going to drive them to shop on those
organisation or not so it is crucial that the organisation manage their
reputation through a good PR as well as communicate and satisfy all
organisational stakeholders. Public
relations focus on the business reputation as well as influence stakeholders
opinions and behaviours about the organisation. This will build a relationship
and understanding between the parties, organisation and stakeholders. (Cipr.co.uk, n.d. and Wadud, n.d.)
A way the company might want to communicate with stakeholders is by releasing press releases in the local media, Press releases are summaries about updates or new activity within the organisation and this makes the communication with the community way easier for the enterprise. Press releases are an important and useful method when the business wants to announce upcoming events, campaigns or studies that are developing as well as to remind people that the company is active and developing projects. (Cipr.co.uk, n.d. and Wadud, n.d.)
As a matter of example, Apple released a press release on the 9th of March announcing the availability of their new watch in nine countries, Australia, China, Canada, Germany, France, Japan, Hong Kong, United States and UK by April 24, the company took advantage of this method to not only announce this product availability but to also describe the product features, advantages and prices. Superdrug also released on eon the 1st of May 2014 advertising a celebrity appearance on one of their shops as a way of celebrating the company 50th birthday.
(Superdrug.com, 2014 and Howorth, 2015)
A way the company might want to communicate with stakeholders is by releasing press releases in the local media, Press releases are summaries about updates or new activity within the organisation and this makes the communication with the community way easier for the enterprise. Press releases are an important and useful method when the business wants to announce upcoming events, campaigns or studies that are developing as well as to remind people that the company is active and developing projects. (Cipr.co.uk, n.d. and Wadud, n.d.)
As a matter of example, Apple released a press release on the 9th of March announcing the availability of their new watch in nine countries, Australia, China, Canada, Germany, France, Japan, Hong Kong, United States and UK by April 24, the company took advantage of this method to not only announce this product availability but to also describe the product features, advantages and prices. Superdrug also released on eon the 1st of May 2014 advertising a celebrity appearance on one of their shops as a way of celebrating the company 50th birthday.
(Superdrug.com, 2014 and Howorth, 2015)