Exhibitions and conferences
The evolution of technology made web conferences a popular
and quick way for the company to communicate with their stakeholders. Employees
and other stakeholders can share their ideas and projects instantly online
through video conferences, by doing conferences the company ensures that all
the people get involved no matter they localisation, as well it makes it easier
the fact it is possible to share screens, videos or give presentations to
everyone at the same time.
Exhibitions are also another valuable communication tool for the enterprises because it allows a face to face interactions and also enables the opportunity of networking, these exhibitions can be on the form of trade fairs or customer shows. The company benefits from engaging with exhibitions because it is an opportunity of meeting potential and current customers, suppliers, investors and others stakeholders also those that attend to exhibitions are prepared to have a one to one meeting, and most likely acquire the product/service.
(The Marketing Donut, n.d.;Evans, n.d and Melcrum, 2013)
IBC is an example of an annual conference and exhibition for technologies ranging from mobile TV, OTT delivery, social television and others. IBC attracts over 55,000 people from over than 170 countries. (IBC.org, 2015)
Exhibitions are also another valuable communication tool for the enterprises because it allows a face to face interactions and also enables the opportunity of networking, these exhibitions can be on the form of trade fairs or customer shows. The company benefits from engaging with exhibitions because it is an opportunity of meeting potential and current customers, suppliers, investors and others stakeholders also those that attend to exhibitions are prepared to have a one to one meeting, and most likely acquire the product/service.
(The Marketing Donut, n.d.;Evans, n.d and Melcrum, 2013)
IBC is an example of an annual conference and exhibition for technologies ranging from mobile TV, OTT delivery, social television and others. IBC attracts over 55,000 people from over than 170 countries. (IBC.org, 2015)